Which Specialization to Choose in Digital Marketing? [Most Demanding in 2023]

by Sumit Sharma · Updated on September 21, 2021

Today you’re going to learn the 10 most important specializations in digital marketing that will give a boost to your career.

And these specializations actually help.

In fact,

These are the most demanded skills in recent times.

Also Checkout: Why you should learn digital marketing? a complete guide for all your queries related to digital marketing.

Let’s dive right in:

  1. Search Engine Optimization [SEO]
  2. Search Engine Marketing [SEM]
  3. Mobile Marketing
  4. Social Media Marketing [SMM]
  5. Marketing Automation
  6. Video Marketing
  7. Content Marketing
  8. Integrated Marketing
  9. Email Marketing
  10. Influencer Marketing

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1. Search Engine Optimization [SEO]

It shouldn’t be a surprise that SEO is the profession at the top of this list.

Some people like to think that SEO is dead, but nothing could be farther from the truth.

SEO is just as relevant now as it’s ever been, if not more so.

But there is much more to SEO than just getting your website to show up for particular search queries.

Due to the variations in Google’s search algorithm, SEO practices are evolving.

Companies are beginning to understand the value of white-hat marketing procedures, such as content marketing and guest blogging, becoming a significant part of SEO success.

Because of these variations within the SEO world, hiring a dedicated SEO expert team has become necessary.

Businesses need a person or an agency who can keep up with the quickly evolving world of search engine optimization.

They need people who appreciate the importance of giving value to the customer and the technical part of things.

If you are willing to land a high-paying position within the digital marketing world, learn SEO and watch the proposals roll in.

However, SEO is not easy.

It evolves regularly and requires a genuine interest to stay on top of the almost constant adjustments to the search algorithms and best practices.

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2. Search Engine Marketing [SEM]

Search engine marketing includes expertise in SEM products like Google AdWords.

Google AdWords is the biggest and the default tool used in this particular field.

If you achieve expertise in Google AdWords, you are all set for SEM.

The most reliable way to master this is to learn and understand everything about Google AdWords and pass their exam Google Partners.

In the past, it was called Google Professional.

3. Mobile Marketing

Mobile marketing has a massive demand in today’s time.

The number of searches done on mobile has exceeded the search volume on the desktop.

The number of mobile applications available on both the Google play store and the App Store and their number of downloads is in millions.

After seeing these numbers, all the e-commerce companies are now trying to sell their mobile applications to their users.

4. Social Media Marketing [SMM]

The purpose of social media marketing is usually to drive traffic to a company’s website while increasing overall brand awareness and customer support.

Marketers achieve this by using different social media platforms, from Facebook to Snapchat and everything in between.

Social media enables brands and businesses to communicate with the public in a more customized way.

These communications can play a huge role in how a business is seen, so social media marketers need to acknowledge how people interpret their messages.

However, the potential for massive success and total defeat is real, so it’s necessary to tread carefully.

5. Marketing Automation

Businesses want marketing automation solutions now more than ever.

Unfortunately, marketing is not an economic endeavor.

Deciding how to set up technology and software that streamlines the method as much as possible is invaluable.

However, mastering the art of marketing automation needs a vast experience base and knowledge of several different software platforms.

Learn the most powerful and efficient ways to automate email, content marketing, and social media, all without disrupting your customer’s pockets.

If you can do this, you’ll be able to charge for just about any amount you want.

Most businesses have no difficulty paying a top dollar to somebody who can save them money, make their money, and cut back on their workload at the same time.

6. Video Marketing

Video marketing could be acknowledged as a subset of content marketing and all the forms that use film.

Internet users use a massive quantity of video content each day, and video marketers work to cut out a slice of that pie.

Many characters of video marketing are related to content marketing—setting goals, target audiences and choosing platforms, and building a plan.

But video involves its particular awareness and skills, necessitating marketers who know the system inside and out.

7. Content Marketing

Content marketing, as the name suggests, makes substantial use of content.

And that content can be in infographics, blogs, surveys, questionnaires, and many more.

Have you ever saw a recipe on the side of a box of cereal?

Did you notice how the elements always seem to involve brand-name products conveniently provided by the same organization?

That’s an example of old content marketing.

Content marketing is all about creating content, any consumable item of information—that assists a meaning beyond just promoting a product.

Think of it as advertising by providing something important to the customer.

Content marketing can build positive thoughts for a brand by connecting the brand to genuinely entertaining and helpful.

If done successfully, consumers won’t even realize they are being marketed to, or they’ll at least tolerate it more than an advertisement.

8. Integrated Marketing

Integrated marketing has quickly gained friction to become an essential discipline in digital marketing.

Big Fortune 500 brands have been massively depending on this integrated marketing to do extensive branding campaigns.

Some iconic illustrations include Coca-cola Happiness Machine, Red Bull Stratosphere, Flipkart Moto G launch, etc.

9. Email Marketing

Email marketing is the routine of sending a business message, typically to a group of people, using email.

In its most general sense, every mail sent to a current or potential customer could be viewed as email marketing.

It includes using email to request business, send advertisements, or solicit sales or donations.

Understanding different metrics such as open rates, click-through, and bounce rates is necessary to succeed in this space.

Email is direct marketing at its finest, and skilled Email Marketing Managers can expect to make a salary of 70K.

10. Influencer Marketing

Like social media marketing, influencer marketing relies on the consumer behavior invested in different social media platforms—but alternatively, of building a company account, marketers work with influencers to get the message out about their company.

This approach can be compelling because it relies on social proof and taps into followers’ trust for the people they support.

Influencer marketing is an overall strategy on Instagram and YouTube.

There are many variables to examine, a few of which are choosing the right influencers for your company’s brand, developing brand messaging, working with the influencer, and estimating value.


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Did I Miss Anything?

Now I’d like to hear from you:

Which skill from today’s post are you going to pursue?

Or maybe I didn’t mention one of your favorite skills.

Either way, let me know by leaving a comment below right now.

Sumit Sharma

Head of Content @ Indian Tech School. Sumit has 13+ years of experience in SEO and Digital Marketing. He loves to share his expertise.

Sumit Sharma

Head of Content @ Indian Tech School. Sumit has 13+ years of experience in SEO and Digital Marketing. He loves to share his expertise.

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