What Are The Skills Every SEO Specialist Should Possess? [Top 13 Skills]

by Sumit Sharma · Updated on October 13, 2021

In this blog, I am going to share with you those 13 skills which every SEO expert needs to possess to get succeeded in the future.

In Fact:

These are the skills that are possessed by every successful SEO specialist and they always recommend you to learn these skills for your successful career in SEO.

1. An SEO Expert Should be a Critical Thinker.

It’s necessary to keep in mind that no two SEO plans are entirely alike.

Every site is different, and several circumstances impact a website’s search engine ranking.

Because of that, an SEO expert must be able to find potential issues on the websites they work on.

You can do it by engaging in contender research and deciding out what’s working or not working for some of your leading rivals.

SEO success comes down to holding the ability to “out-optimize” your chief competitors.

An SEO expert should be a decisive thinker, someone who can review your campaign vs.

Those of your competitors to determine what went wrong, what went right, why it happened, and how you should fix those problems.

There is no approved SEO formula.

That’s why it’s crucial to bring a sharp mind to the table to understand individual problems from various perspectives and find creative solutions to fix them.

2. SEO Experts Should Have a Strict  Response for the Steps to be Taken

Prioritization is important to running a solid SEO operation.

That’s why all SEO experts should have a strong perception of the steps to be taken.

Each step should be prioritized as it concerns their importance and difficulty.

For example, backlink building is one of the most time-consuming and challenging aspects of SEO.

It is also one of the most significant factors in determining rank.

A backlink can be classified as a link to your site from a valued website that is important to your industry. Think of it as a suggestion.

When a site links to your page, it certifies that you are an expert in your field.

Because of the weight and importance placed on link-building efforts, it’s necessary to give this process the most time and attention to ensure that it pays off for you in the end.

Simple stuff like content tweaks, while still necessary, take far less time and shouldn’t be prioritized.

3. SEO Expert Should Be Good Research Minded

Research is crucial to any SEO campaign.

An SEO expert needs to be someone who has mastered the art of researching while still in school and possibly even enjoyed it on some level.

Comfort and confidence are required for solid research, and make no mistake about it; keyword research will take a fair amount of time.

Be thorough and look into every angle when planning out your keywords.

SEO experts know the importance of high-value terms, meaning that there is a great demand for them and relevant. Relevancy is huge.

If your SEO director is telling you that you should apply keywords that have nothing to do with your product or service, that’s black hat SEO, and it will hurt your ranking in the long run.

An SEO expert should have enough knowledge of SEO tools like Google’s Keyword Planner.

It’s also essential to research the competition, but be careful not to copy them.

Even if they’re in the same industry, what works for one business might not work for another.

Finally, and most crucial, SEO experts need to constantly research Google and stay on top of its ever-changing search algorithm.

SEO is not something that you learn once and then never touch again.

You always have to be reading articles and paying close attention to what Google is doing. If you fall behind, you’ll lose out on a lot of progress.

4. SEO Experts Should Have Analysis of Each Topic

Analytics is the backbone of SEO. This is how SEO experts measure their success, so it should be a regular task of their daily routine.

Every action which is taken during an SEO campaign can and should always be measured.

SEO experts should understand how they can pull analytics and read and interpret the data they’re receiving.

But they should know a lot more than how to read the results.

Any SEO expert worth the title will learn how to take action and apply those analytics to the site they’re working on to achieve continued success.

SEO is a report-based process, so any SEO professional who does not have strong analytical skills will not be able to monitor their successes and failures.

5. The SEO Expert Should Make Fast Decision

During the SEO process, you have to make decisions regularly. It is a constantly growing atmosphere, and you can’t always wait to discuss developments in a committee.

What’s more, SEO is never a steady process. Google is continually changing how it scans websites, and changes have to be made fast, lest you lose the progress you’ve gained.

That’s the reason SEO experts must have the capacity to make decisions quickly.

Knowing how to make the best decision in a given situation without asking 10 different people their opinions is an important quality that all SEO experts should display.

Such skill only comes from understanding Google’s process and keeping an ear to the ground to learn when things are changing.

6. SEO Expert Should Be Flexible to Changes

If a particular strategy that an SEO expert believed would be a sure thing turns out to be a flop, they must know when it’s time to course-correct.

One size will not always fit all with SEO. That means what went well for another company won’t certainly be a slam dunk for a different company.

Your SEO expert should be capable of switching strategies at a given moment.

What’s more, this strategy mustn’t shift or kill any momentum or slow the process down in any way.

7. Effective Writing is One Of the Key Skill of Any SEO Specialist

Effective writing skills are a must for anyone conducting an SEO campaign.

Remember, search engine optimization is a content-driven strategy, and SEO writing is an art form that not everyone is good at.

It is challenging to weave keywords into your content without making it seem overpowered.

Nothing is more annoying than reading a blog or information page that is obviously stuffed to the edge with keywords.

8. SEO Specialist Should Know Basics of Web Designing

Though SEO experts don’t have to be web designers, they must know the basics of web design and Meta tags.

SEO experts have to be a rare kind of marketing professional with a perception of how to merge web design and SEO strategy in a way most web designers would not understand.

When creating a site for SEO purposes, you have to keep the overall strategy in mind constantly.

Designing an SEO-compliant site means relying less on artistic vision and more on cold, complex data, which dives in the face of what most artists are looking to do.

9. Possessing People Skills Will Help to Communicate With Clients

Possessing people skills will help an SEO expert in the range of client communication.

Clients tend to get upset because they don’t understand how the SEO process works.

It can lead to disappointments and unreasonable expectations.

An SEO expert must know how to properly communicate and manage the expectations of their clients so as not to back themselves into an unwinnable situation.

10. SEO Expert Should Know Better Link-Building Strategies

Link building is one of the essential parts of any SEO pro’s job, and many would say it’s also the toughest.

Link building refers to obtaining links for your site, but the most important focus should be getting high-quality backlinks.

You can create good links by working with other like-minded site owners in your niche or by simply increasing your web presence.

If what you’re offering is good, others will link to it.

11. SEO Expert Should Know Excel it Help A lot

Excel can make your life easy as SEO will be much more accessible, so it’s a good idea to study or brush up on some advanced functions.

SEO teams interpret data from surveys, sales, and plenty of other sources, and you should be able to run within things as efficiently as feasible.

As far as necessary skills to pick up, any SEO team member should know how to use the “If” formula to explore through long lists for particular keywords.

Also, ability with tables and charts and awareness of the “VLOOKUP” function are must-haves.

12. An SEO Expert Should Have Social Skills. It Helps in Awareness of Branding

I’ve made so many great relationships throughout my career and gained so much just by swinging out at conference events or socializing with other SEO experts – even virtually.

For this, however, you can’t be a creep, and you have to get along socially with others.

Some of the best discussions happen in events, conference hallways, and meet and greets.

13. Great Sense of Humor Goes Long Way

We deal with many ups and downs in the SEO industry – and often at a fast pace.

Sometimes, it’s essential to take a step back and recollect that we are not saving lives; we’re only doing marketing.

As stressful as the job can be, most of them can wait till tomorrow.

A sense of humor goes a long way toward making our jobs a lot more productive and enjoyable.

Why is SEO important?

In today’s dog-eat-dog market, SEO marketing is extra vital than ever.

Search engines help millions of users looking answers to their questions or resolutions to their problems daily.

SEO helps you get free targeted traffic from search engines if you have a blog, website, or online store.

  • SEO is about search engines, and good SEO practices improve the user experience and usability.
  • Users believe search engines and owning a presence in the top places for the keywords users search for improve the website’s trust.
  • SEO is beneficial for the social betterment of your website.
  • People who find your website by exploring Google or Bing are more likely to promote it on Twitter, Facebook, and other social media channels.

What’s your take?

I have shared the list of skills as per my research.

Do you want to add any skills to this list?


DO you have any suggestions?

Any way comment below right now and let me know.


Getting a SEO Executive Job is Not That Difficult.

  • Start Training - You will learn SEO from beginner to expert level.
  • Get Certification - You will get an industry-approved certificate with hands-on experience on real-world projects.
  • Get a Job - You will get a 100% placement in Top IT companies.

Take Our Course

Sumit Sharma

Head of Content @ Indian Tech School. Sumit has 13+ years of experience in SEO and Digital Marketing. He loves to share his expertise.

Sumit Sharma

Head of Content @ Indian Tech School. Sumit has 13+ years of experience in SEO and Digital Marketing. He loves to share his expertise.

Leave a comment

Your email address will not be published. Required fields are marked *

Call Our Training Course Specialist for: